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Our history

Surrounded by an unique setting in the Serra Gaúcha, Salton Winery has kept to its mission since the beginning of the last century: to make healthy and high-quality wine, sparkling wine and juice, and promoting the maximum satisfaction of its consumers.

A HISTORY OF MORE THAN 100 YEARS
The company was formally founded in 1910, when Paulo and his brothers Ângelo, João, Cezar, Luiz and Antônio Salton formalized their father’s business, which made wine informally, like most of the Italian immigrants. The siblings started to cultivate grapes and to make wine, sparkling wine and vermouth, under the name “Paulo Salton & Irmãos” (brothers), in downtown Bento Gonçalves.
Almost a century later, Salton is recognized as one of the main wineries in the country and, in its extensive list of conquers along these more than 100 years of history, Salton winery celebrates the fact of being a family-owned business, using 100% national capital. Having the third generation ahead of the company, both the main office in Tuiuty and the branch in Sao Paulo have the fourth generation taking part in the decisions and strategies, and being a promise to keep leading the company with dedication and hard work.
The winery, which is the number one major sparkling wine producer in the country and has been the number one in sparkling wine sales for four consecutive years, has a history highlighted by innovations, qualification and investments. The change of the main office location to Tuiuty – a district of Bento Gonçalves, surrounded by natural beauty – in 2004 was a milestone in this history of success. This change was pushed by the family dream to make Salton become a wonderful and unforgettable tourist area.

1878 – 1884

1878 – 1884

Origins – Family

In 1878, Antonio Domenico Salton, born in Cison di Valmarino, Italian region of Veneto, landed in Brazil in search of opportunities, like many other immigrants from Italy. She settled in the Dona Isabel colony (today Bento Gonçalves), where she married also immigrant Lucia Canei, with whom she had ten children. In 1884, they founded a “casa di pasto” in front of the Mother Church. They hosted travelers there, served meals, and also sold cheese and sausages. The wine served in the house was produced from grapes harvested from the vineyards at the back of the facility.

1910 – 1948

1910 – 1948

Family – Business

Paulo Salton, Antonio and Lucia’s firstborn, takes over the family business after his father’s death. In 1910, the “casa di pasto” was formalized and in 1922 it was renamed “Paulo Salton e Irmãos”. The already entrepreneurial brothers José and Cesar take the family business to São Paulo, the main economic center in Latin America, and in 1948, a Salton unit is inaugurated in that city.

1933 – 1967

1933 – 1967

Business – Winery

The vocation of the family came a few years earlier, in 1933, when the sparkling process was started using the traditional method. Under the guidance of the local parish priest, in 1940 Antonio “Nini” Salton, the family’s first winemaker, elaborates the Canonical Wine, following the Vatican recipe. To this day we make and distribute the wine that is part of the liturgies in churches throughout Brazil. After Paulo’s death, the company was renamed “Salton Wines S / A – Industria e Comercio Ltda.” In 1967 and later “Salton S.A. Winery”.

1999 – 2005

1999 – 2005

Professionalization

Fine winemaking begins in 1999 with the Salton Classic line. At this time, there is a restructuring process in the company, seeking the production of high quality wines and sparkling wines, with efficiency and international standards. A new production plant is built in Tuiuty district. Inaugurated in 2004, the unit has state-of-the-art technology, from receiving raw materials to bottling bottles. Tradition permeates the processes, guaranteeing the essence of our work, with the concern when making wines and sparkling wines from a small winery, within a large company. From 2005, we took the lead in the market of national sparkling wines marketed in Brazil, an achievement that continues today.

2012

2012

Present

Precision viticulture becomes one of Salton’s business units, from 2012, with the Gerações Project, in Santana do Livramento. With 120 hectares of our own vineyards, cultivated in flat and mechanized harvesting, we now have a unit for processing the first stage of winemaking, ensuring the transport of raw material in perfect condition, from the Campaign to Serra Gaucha, in Bento Gonçalves where it is transformed into wines and sparkling wines.

2015 – 2016

2015 – 2016

New products

In order to explore opportunities in the growing soft and hard drink market in 2015, the capital’s Salton unit is moved to the municipality of Jarinu, in the interior of São Paulo. This new pilot plant focuses on developing new products and applying new technologies. Portfolio diversification becomes a strategic differential, and in 2016, the exclusive Grape Tea Salton Iced Grape Tea teas are launched, highlighting the innovation capacity, as well as the brand’s reliability in the market, highlighting the recognition of our products to consumers.

2016

2016

Tourism

Our facilities, in Vale do Rio das Antas, in Bento Gonçalves, are open. Here we offer guided tours, presenting all the stages in the elaboration of our products, inside the winery, ending with the tasting of our products. Salton is the only Brazilian winery with aerial walkways, making it possible to monitor the bottling of our products, besides having the largest sundial built in mosaic in the world exhibited in the gardens. In 2016, we received 45 thousand visitors, who toasted with us and have been part of this experience. In these 110 years of history, we have a lot of achievements to cheer for and we invite you to join us.

2017 – 2018

2017 – 2018

New Generation

Maurício Salton, 4th generation of the family, assumes the leadership of the company alongside a young and professional board of directors. Combining tradition with dynamism becomes the main challenge. From the technical development, both in viticulture and in the domain of modern oenological processes, Domenico, the first concept brand, appears. They are unique labels, special and limited editions that express the essence of the region of origin of its fruits.

2019 – 2020

2019 – 2020

Achievements

Salton becomes the 1st and only national brand to win the top 1 in the Wine Brand Power ranking, opens the doors of the exclusive Enoteca Família Salton, in SP, and exports 800 thousand bottles of sparkling wines to 25 countries, led by the USA. In 2020, Gregório Salton, 4th generation of the family, assumes the Technical Directorship, joining the CEO, Maurício Salton, executive director Luciana Salton, commercial director Cleber Slaifer, industrial director Marcos Flamia and administrative director Marcelo Lucchese.